The client is in the water and ice industry and has been selling the average brand of water to his customers. They are now looking to sell a more medium to premium brand that would appeal to restaurants and a more sophisticated consumer.

The brand identity and packaging needed to communicate quality and sophistication and relay the sense of an ice cold beverage in a glass. 

We drew most of the influence from images of ice in a cold whisky glass and cold mountain ranges with snowy tops. A Crevasse is a deep crack in the mountains found on an ice glacier which is well represented by the "V" in the word. We then put the icy peaks of a mountain range in the whisky glass to complete the look.