Planning in Advance

I had a client who went from selling clothes to manufacturing their own shoe brand. They had this whole plan of how they were going to go to China, produce 2000 pairs of shoes and sell them to Edgar's and all these other stores and make money to go back and buy more. That's exactly what they did but by the time they went to sell the shoes Edgars had already stocked for the next 2 seasons and told them their range was too small. See what the client didnt realize is that in order to stay ahead, professional companies need to plan in advance and can't afford to be caught on the back foot and risk making hasty decisions.

This is a mistake alot of small new businesses make. Once they go into business they rush into setup before proper planning and making crucial decisions about who we are as a business and what we stand for. It's a mistake most new businesses make. Being too focused on the products and services, forgetting the details around them.

We want a quick logo and website without really thinking what we need these elements to do for us. We just think that we need to get them to legitimise the business not knowing they can be a big part of your strategy and positioning as a business.

Here's a tip
So if you're planning to start something new in 2020 you need to start now. There will be less urgency and less pressure to make quick decisions which may cost you in the long run. Heres what you can do to reduce your workload for next year:


1. Research - Make sure you know anything and everything that could benefit you or set you back and know your options. Look for favorable suppliers and looking into your market and find out who your customers are.

2. Training and process - Hire and train staff now on the new product or process to maximize your conversion rate when selling begins.

3. Branding and marketing - Get all your branding and marketing designs done now so you don't compromise on the quality of the work required which might hamper your sales. This will also help you with prescheduling your social media posts so you can start thinking ahead.

4. Make lifestyle changes and reduce spending habits to prepare for any turbulence.