Why do we rush things?

We want a quick logo and website without really thinking what we need these elements to do for us. We just think that we need to get them to legitimise the business not knowing they can be a big part of your strategy and positioning as a business.

Here's a tip
So if you're planning to start something new in 2021 you need to start now. There will be less urgency and less pressure to make quick decisions which may cost you in the long run. Here's what you can do to reduce your workload for next year:

1. Research - Make sure you know anything and everything that could benefit you or set you back and know your options. Look for favorable suppliers and looking into your market and find out who your customers are.

2. Training and process - Hire and train staff now on the new product or process to maximize your conversion rate when selling begins.

3. Branding and marketing - Get all your branding and marketing designs done now so you don't compromise on the quality of the work required which might hamper your sales. This will also help you with prescheduling your social media posts so you can start thinking ahead.

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