Why your website might not be working for you?

A website is essentially an online flyer or brochure with key differences.

1. You can include more information on it
2. You have unlimited copies to distribute,
3. It can collect enquiries or close sales for you,
4. It's an evolving document and
5. It has the potential to attract your desired target market amongst other things.

So there are a few things we don't take advantage of when we build websites for our businesses thinking, "our website will automatically do all of this for us". It's important you know why you're doing it, along with how you can use it to its full potential.

Reasons you should build a website:
1. Credibility
2. To have an online presence
3. Creating sales
4. Generating leads

You should reasonably consider what you want from your website and consider the cost implications they come with. If you're getting a website for option 1 or 2 then it's reasonable to look for a low cost website as you're expecting no reasonable returns just exposure for your business. Reason 3 and 4 is where you should be looking for sophisticated options for your website. Not just good looking design that's affordable but options that have substance and a strategy behind it.

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