Staying in touch with customers without getting touchy

There is so much noise in the world right now. The most silent of noises but loud none the less. With social media, TV and radio, influencer  this and that plus your family and friends in your ear, it's hard for you to wrap your head around what works or doesn't work for you.

Now imagine your customers. If you're not reminding them who you are and what you do, someone else is will be pitching their story uncontested. Ever notice how insurance companies advertise everyday, and how many Coca Cola banners have you seen today? As much as they can be household names, they know they need to be seen daily to stay relevant. While everyday might feel like a bit of a stretch for your business, it is possible if you develop an authentic strategy that's made up of material you're passionate and knowledgeable about. It's not about advertising but rather reminding your customers you're still around, you're still growing and hopefully innovating.

Tips & Advice:

1. Share valuable information
Give your clients information their not privy. Information they can use to benefit them in their lives and businesses. Whether it's with you or without you.

2. Reduce your sales adverts and replace them with success stories
Unless you're in the food or beverage industry, try not to send too many sales and discount etc ads to your audience. There's a war against advertisements now and you can see it with the rise of Netflix and the fall of traditional TV. Find a way of turning good customer experiences into hearty marketing materials.

Rather share stories about how you helped a customer get to where they were going and how you go the extra mile for them.

3. Offer free goodies, hold competitions and reward your audience for engaging with you
Give your most loyal customers or viewers something valuable free of charge. Things you know they will use but that's of low cost and energy to you at the same time.

4. Keep it simple
Let them into what you're doing on a daily basis, especially if you're doing something cool, attending or hosting events and even working on a project in the office.

5. Ask your customers questions
Ask  opinions on industry related topics, create competitions to create engagement, whatever it is big or small you can create just enough impact to always be their number 1 option in your service or design industry. 

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