Building trust to secure new clients

There's a reason why word of mouth is the most effective way to market products and services. As small businesses this can be the most reliable form of marketing and is traditionally what gets your business off the ground. If you've ever stopped to think about why that is, you'll soon land on the notion of TRUST. If a trusted source/friend/family recommends a certain product, business or service to you, you usually deem it trustworthy and have little reservations in using it. Because you trust the source. That's the same trust a brand should attempt to create with the outside world it has no direct link to.

 

When a potential customer Googles services your company offers and finds your website, social media page and various brand touchpoints; they need to feel like they can trust you based on what you've put forward. And the more potential customers have seen your brand on other platforms, the more touchpoints you have, the more trust they develop towards you. If you can communicate trust through your brand, you'll spend less time having to convince new potential clients why they can trust you to get the job done

 

Did you know: Companies with good reputations are 5 times more likely to be recommended.

We're developing products and services around building trust through online marketing campaigns that can help your business build trust and expand their brand touchpoints. To learn more these just send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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